Jack's Tip of the Week

  • Presentation Tip: Negative Benefits

    A powerful technique to use in an opening is to convey what the benefits are to the audience. Sometimes those benefits are negative.  Research indicates that people are more persuaded to protect that which they have than something they may get. They are more persuaded by “if you don’t do this you can lose 10% of your income” than by “do this and your salary will grow 10%”.

    Continue reading →

Presentation Tip Archives


Jack’s clients include doctors, healthcare administrators, lawyers, scientists and business people all preparing annual meetings, presentations and pitches. His workshops and seminars create passionate presenters. Jack also teaches Presentation Skills at the Harvard School of Public Health.