Lessons from Losing a Pitch

Can’t win ‘em all

If you lose a pitch have someone* call the prospect to ask specific questions about the pitch.  Did the team seem engaged? Were they interesting? Knowledgeable? Did they talk too much? Not enough?  What did other firms do better?  What one thing should they have done differently?

What you’ll learn will be gold.

*The best person to make this call is someone not associated with the pitch team and who remains neutral throughout the conversation.  It’s too late to be defensive.


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