Use Metaphors. It’s like Pressing the Easy Button

Recently, we had a water crisis in New England and our tap water was compromised causing complicated rules on water usage. But one official simplified things by using a metaphor when he advised people to  “think of your water supply right now as a lake. All the things you might do in a lake you can do with our water.” It quickly explained what we should and shouldn’t do with the water.

Although I did try to go fishing in my bathtub.


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