Presentation Tip: Negative Benefits

A powerful technique to use in an opening is to convey what the benefits are to the audience. Sometimes those benefits are negative.  Research indicates that people are more persuaded to protect that which they have than something they may get. They are more persuaded by “if you don’t do this you can lose 10% of your income” than by “do this and your salary will grow 10%”.


Leave a Reply

Your email address will not be published. Required fields are marked *