Powerful New Business Pitches

Boston has lots of panhandlers. Each with his own pitch:
-Can you spare some change?
-Do you have 53 cents, that’s how much I need for the T.
-Please. Help me.

There is one who calls himself The Town Crier. He constantly shouts at the top of his voice the time, weather, sports, major news stories, and lots more. The news is timely and useful.

I’ve noticed that The Town Crier’s cup is always filled with dollar bills. I often put one in. The other panhandlers have cups with a little loose change in them.

Sometimes in a pitch we focus too much on asking for the business and talking about ourselves. Create value by giving your audience information they can use, and even profit from. They will reward you with their business.


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