Empathy Works

An attorney is defending a union official accused of falsifying ballots. Addressing the jury, the attorney says the charges against her client are as prosperous as that of a nurse accused of doctoring medical records.

The analogy was well planned. There was a nurse on the jury; and, identifying with her worked. The official was found innocent.

Look for occasions to empathize with your audience.  It can keep you out of the slammer.


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