Business Pitches

A friend who shall remain nameless* wrote me the following:

Oh, I’ve been sitting in on presentations from very good agencies this week.  The sameness of them numbs me, however.

            We put clients first

            We have a passion for your business

            We have really really good media contacts

            We are clever problem solvers

Better to demonstrate these things as solutions to the prospect’s issues rather than say them.


* The fabulous Sally Jackson


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