Often times in a pitch you are presenting some big idea that your team worked diligently on. If the idea is truly a blockbuster there are two dangers you should be aware of:
-You’re so anxious to present this killer idea that you don’t fully communicate the thinking that went into it,
-You fall into the trap of believing that because the idea is so good, the explanation doesn’t need to be. “The idea will speak for itself.”
It is criminal to not sell a great idea because you didn’t package it properly in a solid presentation, and didn’t rehearse thoroughly.