Recently someone told me that while they understand the importance of rehearsal, there is just never enough time to do it. There’s hardly enough time to prepare the proposal and to think about the prospect’s challenges and solutions.
But, often what wins the pitch is the pitch. All of the prep work you did needs to be choreographed into a seamless story that the client can grasp, appreciate and, recognize that it is coming from a well oiled team. To do it best, everyone on the team needs to rehearse together. Everyone has to make time.
If you don’t want to rehearse, or can’t do it, then don’t waste all of those hours and money. Your chances of winning just dropped.
It seems crazy to put all of that time in schmoozing a prospect and investing in a proposal to waste it all because you couldn’t find time to rehearse.