Say this 50 times. It’s not about me. It’s about them. It’s not about me. It’s about them.
If you want to get someone’s attention, talk about them. Talk about their issues, their challenges. Their brilliance. I guarantee you they will be spellbound. And, the more you talk about them, the more interesting they’ll find you.
Too many presentations start with the speaker talking about himself/herself, about his company, about what he did to prepare the pitch, how hard he worked. Forget it.
It’s not about you. It’s about them.