Look Confident and You Will Win Pitches

How many times have you heard this? You’re nervous about having to make a presentation and someone tells you to just be yourself.

That’s awful advice.  In order to make an impact with an audience you need to speak in a bigger voice. You need to deliver your information in a more theatrical way. You need to work hard on making eye contact with everyone in the room. You need to rehearse.  You need to be compact in what you say.  You need to be confident and compelling.

If just being yourself includes doing all of those things all of the time — great. If it doesn’t, don’t be yourself.  Put on the persona of a confident presenter and knock their socks off.

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