We all get nervous when going into a business pitch and we sometimes paint a picture of the prospects as being stoned faced, ill humored people who hate everyone. That couldn’t be more wrong.
Prospects on the receiving end of a pitch want you to be great. They want you to hit the ball out of the park. Their responsibility is to interview a bunch of companies and pick the one they think will the do the best job. If you’re great, you’ve just made their job real easy.
Not to mention that when you think the prospect hates you, she will. You’ll make sure of that. Think positive.
The audience is your friend. Be great.