Stilted Language in Pitches

Sometimes on the TV news you’ll see a police officer being interviewed at a crime scene.  He’ll explain, “The gentleman walked into the bank and brandished a firearm which he subsequently used to make threats against the teller unless the gentleman was given all of the proceeds in the drawer.”  It’s so funny to use such formal language to describe a criminal low life who robbed a bank.

We often use formal language in business presentations, as well.  “Without further ado I’d like to present Joe James to you who will present the agenda points of today’s meeting.” Did it not occur to anyone to just say “Here’s what we want to cover today”? It’s not only a more economical way to speak, it’s clearer and shows much more confidence than that stilted way of speaking.

Start talking like you do to friends, without further ado.

 

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