Storytelling is the most persuasive form of communications, yet, business people often shun being storytellers in presentations because they don’t see it as “serious” enough.
Yet, business people can be great storytellers. They have a million stories about product development, sales, manufacturing that can easily be woven into the overall narrative. It’s called Institutional Storytelling and if you haven’t done so yet, write down all of those terrific stories from your senior management that they have been retelling for years.
Start every presentation with a story. It’s more interesting and will relax you.