Bring your benefit to life

In an opening, it’s good to point out to the audience what the benefit to them is of whatever you are proposing.

Recently in one of my workshops a participant made the benefit even more personal.  She was proposing a plan to colleagues which would shorten their work day (because of sharing equipment).  Instead of just saying this plan will “save you time” she said “this plan will give you the summer to enjoy because you’ll get out of the office much earlier each day.”

Her audience immediately ran out and bought sunscreen.

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