Sometimes in a presentation you need to deliver bad news. Perhaps the budget isn’t going to work, or some facet of the plan can’t happen, or a valued partner changed his mind. When is the best time in the presentation to deliver bad news?
In the beginning.
Getting bad news out in some portion of your opening serves a number of purposes: It positions you as an honest person with nothing to hide. It allows the client to evaluate whatever you are presenting in light of this bad news. It gives you a chance to use the news to build your case in the pitch.
Getting the bad news out early is the good news this week.