Do you know the #1 reason people give to charities?  << Go Back

We’d like to think it is because they care. Maybe they give out of guilt. Compassion?  The #1 reason people give to charities is because someone asked them directly to make a donation.  Without the ask, there is a lot less giving. Don’t forget that in your presentation you are always asking the audience to do something.  Take some action. Adopt your point of view. Hire you.  Whatever it is, don’t assume they know what you want them to do. You must ask them directly and specifically.