How To Prepare a Business Pitch

When preparing your next business pitch, try not to immediately write how you will open the presentation, or the bullet points you want to cover.  Instead, think of every conceivable question your audience might ask you.  That’s your presentation.

The opening will be what you think the audience would answer to the question, “What’s in it for me?” That’s the only thing they care about. And, the only thing you should care about.

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